Apple’s Most Expensive Flagship Model
Regarding Apple’s largest iPhone 15 and iPhone 15 Pro advancements, consensus is rising, but pricing remains a point of debate. The most recent leak is bad news for those interested in Apple’s flagship model, even as concerns persist that Apple may raise pricing for all iPhone 15 models.
AppleInsider has obtained a leaked report from esteemed tech analyst Jeff Pu of Haitong International Securities. Who claims that the iPhone 15 Pro Max will be the priciest iPhone ever made by the company.
Rumored Pricing Breakdown for iPhone 15 Pro Max
Pu doesn’t mention a price, but for the Pro variants, increases of up to $200 have long been rumoured. This would entail the following pricing breakdown for the iPhone 15 Pro Max:
- iPhone 15 Pro Max, 128GB — $1,299
- iPhone 15 Pro Max, 256GB — $1,399
- iPhone 15 Pro Max, 512GB — $1,599
- iPhone 15 Pro Max, 1TB: — $1,799
Although these costs may come as a shock, US consumers have had it relatively easy lately because to the strength of the dollar. However, recent foreign price rises have been brought on by global inflation. Local price increases were expected sooner rather than later. Additionally, international customers could be impacted.
Apple Focuses on Product Differentiation
Similar findings from Wedbush analyst Dan Ives, who told CNBC last month that the average selling price for next-generation iPhones will rise, are in line with Pu’s analysis. Ives, like Pu, did not disclose exact pricing information, thus it is unknown whether price increases will apply to all models or only to Pro models.
My sources indicate that both iPhone 15 Pro versions will likely experience price rises as Apple keeps enlarging the gap between its Pro and non-Pro handsets as part of its larger product plan. Their switch to a rumoured titanium chassis will play a role. The iPhone 15 Pro Max will be the only model to include the eagerly anticipated periscopic optical zoom lens. Which is too big to fit inside the smaller Pro.
iPhone 15 Series Expected to Begin Mass Production in August 2023
In addition to pricing, Pu says he anticipates the iPhone 15 range to start mass production in August and generate 84 million devices by the end of 2023.
The iPhone 15 series has already received criticism for being “too mediocre of an upgrade,” despite the fact that it is still the topic of rumours. This is because to the expectation that the iPhone 15 and iPhone 15 Plus will essentially duplicate the iPhone 14 Pro and Pro Max Dynamic Island Design, including their A16 CPU and 48-megapixel primary camera.
The titanium frame, ultra-thin bezels, improved UWB, a next-generation 3nm A17 processor. A customisable solid-state Action button that takes the place of the mute switch are larger improvements for the Pro Max.
Potential Battery Life Boost for iPhone 15 Pro Models Offers Silver Lining Amid Pricing Concerns
Will the modest improvements and higher pricing be sufficient to deter potential upgraders? I doubt it, given that the iPhone 14 series received comparable criticism the previous year and still flew off store shelves. But in 2024, Apple might be a little more ambitious.
Although Apple’s anticipated price increases are unlikely to make users of the iPhone 15 Pro happy. They might be due for an unanticipated update. Despite the fact that my sources last week dismissed rumours of a significant increase in iPhone 15 battery capacities. Trustworthy insider Sources has informed me that customers may experience battery life improvements of up to 10% due to software and hardware efficiency.
This is consistent with the data I’ve gathered from two additional unnamed sources. Both stated that Apple is working on ways to increase the battery life of its Pro models, in particular. But neither was pleased to give a specific percentage for the increase.
Why use Pro models?
Why use Pro models? two things. As part of a larger effort to widen the gap between all of its Pro and non-Pro devices. Apple continues to seek out Pro-model differentiators, which supports their expanding pricing discrepancies.
Second, Apple’s third-generation 3nm manufactured A17 processor will be found in iPhone 15 Pro versions. The 5nm A16 in the iPhone 14 Pro and Pro Max was replaced by the quicker, cooler, and more effective A17. Although Apple will have to choose how to balance improved performance and longer battery life. It makes sense that any battery increases will result from this.
Prolific industry insider Sources has revealed additional information on the iPhone 14 Pro. Apple’s new iPhone 15 Pro hero colour will be dark blue with a grey tone, not the widely anticipated deep red that leaked months earlier. According to the leaker’s Friday collaboration with MacRumors.
iPhone 15 to Introduce Stunning Blue Finish with Titanium Frame (coulor scheem)
Returning to the colour, Sources says they have seen it and that the prototypes “have matching blue backplates. If they were only testing the frame material – that wouldn’t necessitate the matching backplates, they could’ve just used anything.”
Sources claims that the new colour is “by far the best looking” in the spectrum. The blue finish will be utilised with a titanium frame (the first iPhones to use this material as they dump the heavier stainless steel).
Although it may seem like a minor distinction, as smartphones have evolved from tools to fashion accessories, interest in iPhone finishes has exploded. Apple is aware of this and includes a hero colour in every new range that invariably outsells all other choices.